Claudia Hidou is a culturally versed customer advocate with several years of consulting and start-up experience working with Canadian brands to redesign experiences leveraging service design, business strategy and change management. Currently, in her role as a Health Care Advisor for the Swedish Trade and Invest Council, Claudia helps Swedish health companies that are looking to enter the Canadian market while strongly advocating for knowledge sharing and collaborations between the two countries. Claudia is also Sweden’s representative in Canada for the Nordic Canada Health Initiative, a program supported by Nordic Innovation to assist SMEs entering Canada.